![]() ![]() ![]() Everything we work on has a futuristic slant.” These, he adds, include companies in cannabis, cryptocurrency, blockchain, autonomous robotics – “anything where we have the opportunity to help big thinkers, dreamers and doers make their ideas happen. Paquin says that as a young agency, Zerotrillion aims to work with clients “on the forefront of the big ideas of our time.” The special took home gold in the branded documentary category at the New York Festivals TV & Film Awards and won the music and entertainment prize at The Drum Awards in the U.K. ![]() Niagara Falls hotels had twice as many bookings during the broadcast period than pre-pandemic. It reached 98 million households, gaining 61.7 million impressions in media coverage from news outlets and 92.5 million social media impressions. The content earned 240.7 million impressions for a campaign that, according to Paquin, had a media budget that would have normally allowed for 3 or 4 million. The campaign received a dozen international honours. The notion was the Colbert show would draw more viewers than a conventional Niagara Falls Tourism ad on YouTube.įor the CNIB Foundation (Canadian National Institute for the Blind), Zerotrillion used raised-polymer printing to create an inclusive visual identity in Braille that can be read by the visually impaired. “The strategy was, ‘Let’s offer something inherently entertaining, and then Stephen Colbert will want it,’” Paquin says. Also, the Grammy Award winner’s live performance of “Sweet Dream” on a Niagara City Cruises vessel aired on The Late Show with Stephen Colbert last July. The one-hour special Alessia Cara Live from Niagara Falls was filmed at five Niagara Falls locales and broadcast on CTV and MTV around the world. Instead of a conventional campaign with the predictable message “Come to Niagara Falls when the pandemic’s over,” Zerotrillion used the media budget to produce an Alessia Cara concert in Niagara Falls and offer the content – valuable when little was being produced – to the highest bidder. A one-hour special featuring Alessia Cara launching her new album at Niagara Falls paid off with multiple networks airing the content and earned Niagara Falls Tourism 240.7 million impressions.Īmid the pandemic, Zerotrillion used its all-or-nothing approach to full effect with client Niagara Falls Tourism. ![]()
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